Fit Flora - adam&eveDDB

Introducing a new Flora family. There's Katie and Rob and Rob's friend Nick. And that's Mum. She's the fit one. Healthy one. I meant healthy. She's healthy. Really, really healthy.

Directed and animated by Catfish Collective. Produced by Loose Moose. Character illustration by Pete Williamson. Agency creatives: Jo Cresswell and Sian Coole.