Everyone on Facebook kept asking what it's like working with a cast of hundreds of Cheerios. So we released these outtakes.
Truth is, Cheerios are great. They've really got something. I mean, five whole grains. There's no arguing with that kind of talent.
Yeah they get can a bit overexcited, with all the cameras and lights and everything. And sometimes they can seem-- how shall I put this? Like they're a few spoons short of an adequately stocked cutlery drawer. But you know. They're just so tasty.
Click here to see the full ad.
Directed and animated by Catfish Collective. Assisted by Rhiannon Evans, Barnaby Dixon and Chloé Alliez. Models made by Tom Ashton-Booth, Sofia Serrano and Phil Shaw. Produced by Be Animation. Agency creatives: John Hurst (creative director), Sally Bargman and Anna Ooft.
Making of video