No Artificial Colours or Flavours Cheerios - McCann

And now. The moment you've all been waiting for. They're the whole-est of the whole grains. They're free from artificial colours and flavours. They're here; they're ready; they're tasty. Say good morning to the Os that make you go ohhhhh: the naturally delicious, the bowl-filling, the spoon-slurping-ly sensational Cheerios.

Click here to see the outtakes.

Directed and animated by Catfish Collective. Assisted by Rhiannon Evans, Barnaby Dixon and Chlo√© Alliez. Models made by Tom Ashton-Booth, Sofia Serrano and Phil Shaw. Produced by Be Animation. Agency creatives: John Hurst (creative director), Sally Bargman and Anna Ooft.

Making of video